Celebrating creativity in all its forms, as a transformative element and an endless source of inspiration that dignifies us as a human beings.
Purpose
As we love finding, crafting and preserving value
Rubén de la Cruz, Founder.
Our approach
Building long-term reliable partnerships
We are committed to building enduring partnerships across all our businesses. We collaborate with our partners to develop solutions that generate sustainable value and lifelong impact. Our reputation for trust and credibility stems from our ability to leverage our global scale, industry expertise, and diverse perspectives to provide superior solutions and create stronger businesses. By applying our holistic approach to every investment, we uncover new opportunities, drive business transformation, and promote innovation.
Our reach
Deep sector knowledge
We prioritize our extensive knowledge and industry expertise, utilizing these strengths across our businesses to deliver optimal solutions to our partners and companies. By maintaining a focus on specific asset classes and industry sectors, we have been able to generate significant value for our partners and consistently expand our business. We concentrate on industries where we believe our profound expertise provides a strategic advantage. In all of our operations, we seek to apply our comprehensive insights to create maximum value and long lasting impact.
We were not alone, the key of our success was to be influenced by brilliant minds that marked us deeply
Ignacio ( doc ) García
The Human Being
Ignacio, "Nacho" to the family, was the first to make us realize the importance of cultural and social influences as a fundamental axis for understanding the historical context that now serves as a foundation for understanding the present and projecting the future. A sociologist by vocation and banking executive by profession, he still inspires us today by always offering a different perspective.
Alessandro Corradi
The Industry
Alessandro taught us how institutional relationships work within the industry, the value of fulfilling acquired responsibilities, and the importance of honoring one's word as a fundamental pillar of long-term relationships. He, who participated in all phases of product development for some of the largest retailers, has been and continues to be a key player in achieving all of our goals.
Antonio Mercero
The Arts
Antonio was a renowned film and television director and screenwriter, best known for his significant contributions to Spanish television and cinema. Born on March 7, 1936, in Lasarte-Oria, Mercero made a lasting impact on Spanish popular culture through his creative and innovative works.